Osim swot analysis Essay

universe to the segment of holistic modus vivendi harvestings and their look at in todays grocery Short intro to label osim and its heritageA oblivious study on what has been osims market standing in asia (this pass oning help ease the swot analysis in the essay) Introducing what the essay impart be about impart & How osim merchant ship survive in the marketStarting with strengthAsias zero(prenominal)1 preferred healthy lifestyle tag Since it already has visor of the mind recall and customer trust (and loyalty) crumb it, it can position itself in America just as it positions itself in the Asian markets. It can position itself as an Asian holistic sword in the American markets. Given its already numero uno status in asia osim can increase its sales by changing up its method of advertizement (tvc, print and more outdoor) and creating more grade awareness.Weakness & opportunity luxury blade expensive turn around and introduce a need to make it seem as a medically beneficial merchandise needed by one and all Its main impuissance is that it is valued as a luxury harvest-festival which ensures that biggest consumer base of middle order looks at it as a luxury rather than a necessity. To dish out care of this, osim can price itself competitively and concentrate on its product placements (example, residential areas lobbys) it can similarly try the free product delectation for a limited occlusive, so people can send-off hand see the benefits of the product. Given its business concern model (u.s) osim can also innovate its products to suit the needs of the American consumer.ThreatsCheap products which make use of the same technology that osim uses Less priced local productsAny competitor who will sell the same array of products at a lower price. ample shelf life of its products (no one will buy a rub down chair e rattlingday) menaces the business model itself.Introduce the big question, whether or not you think osim will survive? Answ er yes, it will. Why?Because it places innovation and world-wide market domination as one of its mission statements. A independent from the traditional advertising will suit its needs. Expansion of the station will help with its evolution.OSIM EXPANSION IS THE KEY TO SURVIVALTechnology ushered in the twenty-first century and with it came countless innovations and products aimed at our well being. With long working hours and compensate longer waking hours, the health of the average individual has been on a constant decline. This has resulted in a huge market opportunity for legion(predicate) health-based brands, world e genuinelywhere, as people today want the comforts of the lycee in their homes. And given the lack of products or brands that cover this field extensively has resulted in certain brands having a monopoly over this segment. But as we know, monopoly is no guarantee for a long shelf life in a constantly changing consumer market, so what do these leading brands do in order to survive and extend their brand life is tallly imperative. A brand facing these very questions is OSIM Asias leading health and lifestyle product brand.With monopoly over the health-based product markets in China, Osim chop-chop captured markets all over major nations in Asia and established itself as a leading brand in the segment of holistic healthcare. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and home plate appliances company to a staggeringly successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially when founder Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market, decided to forfeit the original electrical and household appliance route of Osim and dove precipitate into the health and lifestyle market in Asia. Consumers were very accepting of Osims product offerings and the stock of Osim rose very rapidl y in this initial plosive consonant.But as every coin has two sides to it, Osims business model is in itself a threat to its survival With health and lifestyle based products having a long shelf life, people are noncompliant to buy Osims product offerings repeatedly.An apt example of the same would be the signature massage chairs that they are renowned for, while this product is their no. 1 seller, it also has the longest shelf life, making the time period between a repurchase really long. Other similar weaknesses that threaten the brands very survival are market saturation. As other local products flood the market using Osims forward-looking technology, consumers are bound to be swayed by the promise of cheap price and good technology. While these businesss are unavoidable and run parallel to the brands very nature there is a bigger problem that threatens Osim limited market reach.As mentioned before, Osim leads brand markets all over Asia, peculiarly in China. Enjoying a top of the mind recall value as being Asias no.1 health and lifestyle brand, Osim has all plainly saturated its own expansion opportunities within the Asian Continent. This fact bring together with the long shelf life of its products and a high price wall bracket make international expansion the only long term and executable solution for Osim to ensure its survival in the long run.Ironically, Osim recognized this very problem and they had also made a move to correct the very problem in 2005 when they acquired American national level specialty retailer Brookstonesuch brand is OSIM, asias leading health and lifestyle brand. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and household appliances company to a hugely successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially with break away Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market saw a huge reversal in Osims sales and revenues as people started buying Osims unusual health based products. Based on this performance and the markets reaction to his brand, Ron Osim officially launched brand OSIM in the year 1993.Riding high on its initial success, brand Osim opened up 60 new-fangled point of sale product distribution outlets within Asia. Further stretchiness out it opened up stores across Malaysia and Indonesia too. This aggressive expansion dodge combined with its business model saw brand OSIM garner the top spot in the Asian markets within a short period of time.