Discuss Shakespeare’s dramatic technique in Act one scenes 1 to 7 Essay

The chief character of the execute is Macbeth. He is first of completely Thane of Glamis and then inherits the human action thane of Cawdor from an executed traitor. Instigated by a prophecy from the Witches that he allow for plough male monarch, and urged on by his wife, he assassinates great power Dun suffer, and has himself announced king. To secure his position, he is driven to commit be situations criminal acts, and plunges his state into civil war. After he is gobble uped in battle by Macduff he is described as a dead merelycher.The first guess is set on the moor that is bleak and desolate. This vista is one of solitariness and devastation. The desolate countryside metaphori treaty separates the humans from the Witches who atomic number 18 physical exercise to open the play to introduce the paper of fate and destiny. From the stage directions, the battlefield creates a injection of closing, carnage and destruction in line 4, when the battles befogged and won and line 12 and 13, plumb is foul and foul is fair a paradox is offered. How eject fair be foul? How a battle be lost and won?The Witches chant in riming couplets and their speech is deliberately equivocal to create confusion in the mortals, as it is open t interpretation. He rhyming couplets give the effect of an incantation, sm in all-arm the thunder and lightning echo the noise of the battle. Similarly strange is thepaaradox that blocks the moving-picture show contained within it is the oxymoron, fair is foul, and foul is fair, a paradoxical idea that the Witches atomic number 18 adapted to transform what is good into abuse, and make what is monstrous appear virtuous. These argon also the first invents spoken in the play by Macbeth, the echo establishes an unconscious contact with the Witches and is dramatically effective.We discover that the Witches ar on the moor to meet with Macbeth. They canvasm to k straightway where Macbeth give be. Once over once more t hey show that they can foretell the future. What can Macbeth the plays eponymous hero drive to do with these abnormal, weird woman who look non like thinhabitants of earth? How does he fit into their plans? The start snap heightens the provide sense of hearings expectations, as Macbeth will soon appear on stage, the listening will try and establish exactly why the Witches expect t meet him.Witches held immense significance for a Jacobean audition who believed in witchcraft. Witches were the objects of morbid and fevered fascination during this era. The Jacobeans were afraid and superstitious. They suspected that the Witches were assign with powers and could predict the future, fly, cause fogs and tempests, bring on night in daytime, pop out animals and curse people, with fatal diseases as rise up as induce nightmares. By the use of this technique, Shakespeare knew that he would get his audiences attention with the opening scene. Although brief, this scene sets the su pernatural atmosphere of the play, which is central to its dramatic action.In scene two, Shakespeare cleverly moves the scene to establish a different mood when introducing the humans. The buzz battlefield re nursing homes the moor, foul thunder is replaced by the sound of the military alert and the humans replace the Witches. In this scene we meet Duncan, the King of Scotland, and his sons, Donalbain and Malcolm. Duncans supremacy is exactingly established for he is the first to speak. They receive a report of the battle fought against the King of Nor trend and Macdonwald, the thane of Cawdor who has show upd disloyal to Duncan. From the report he audience learns ab forbidden the heroism and intrepidity of one of the King Duncans generals, Macbeth. Shakespeare continues to build suspense as he introduces the humans.The audience are also introduced to wicked in man and the evil in warfare. The playwrights use of lecture helps to bring the battle to life and emphasises Macbeth s importance. dynamical verbs like, smokd, brandishd and unseamd suggest Macbeths skills and braveness as his sword smokd with bloody execution.Once again we hear near Macbeth before we gain vigor him. Hw=e is spoken of in glowing terms and he becomes a hero in the look of the audience. Though he is referred to as a worthy gentlemen, there is shut away the memory that his name is connected with the Witches.Brave Macbeth kills Macdonwald by carving out his passage till he un go outmd him from the nave to the chops with his brandishd brand name that smokd with bloody execution. dampen of this description highlights Macbeths bravery and valour, but the captains description of Macbeths unseeming of Macdonwald can be interpreted in different ways. Shakespeare intentionally paints an ambiguous picture of Macbeth. Macbeth, hitherto, is unders in any cased non satisfied until he had fixd Macdonwalds head upon the battlements. The decapitation of Macdonwald would support a more ne gative reading of Macbeth as check to his courageous behaviour.Scene two concludes with an ironic none as Macbeth is rewarded with the title of Thane of Cawdor which has been taken from that near disloyal traitor and given to Macbeth, who will prove to be more treacherousNo more than Thane of Cawdor shall deceive,Our bosom interest. Go pronounce his death,And with his former title greet Macbeth.The audience will meet that to make Macbeth Thane of Cawdor is a great mistake. We see Macbeth, the loyal subject and great hero who fought for good, change and become corrupt, and gradually deteriorate into a barbarian tyrant.At the start of scene three, we meet the Witches once again in foul weather and we begin to witness their spiteful destructive nature. hotshot sister has been killing swine while another has possession of a buffer stores thumb. The other Witch punishes a straw hats wife by conjuring up a storm, therefore getting at her husband. From this the audience learns tha t the powers the Witches carry are limited. They cannot kill, but are able to create a climate for evil to flourish.Though his bark cannot be lostYet it shall be tempest- toss awayd.The Witches curse on the sailor can be read as a prediction of Macbeths future. We are shown that the Witches are determined to make people suffer. They torment the sailor and drain him dry as hay. They deny him sleep at night and in the day. They en trusted that he shall live a man forbid.However, Macbeth can be destroyed because the forces of veil are present within him. He alone causes chaos in the universe by destroying the natural order when he deliberately choose the avenue of evil. The ship is a metaphor for the state of Scotland which is going to tempest tossd when Macbeth becomes king.A drum beats and Macbeth makes an entrance. We finally meet him and it is satisfying that his first appearance is with the Witches on the moor. This represents his connection with evil. His paradoxical wordSo f oul and fair a day I stick not seenarrests us because it replicates those of the Witches. This once again draws inferences betwixt Macbeth and evil. This could suggest that the Witches have control over Macbeth, or that the hags are in some way similar to him.The appearance of the Witches like their speeches is equivocal. It is Banquo, who is used now as a dramatic device, who first comments on the bizarre appearance of the Witches. They look not like thinhabitants oth earth, and yet are ont and they appear to be women though they have beards. Banquo is calm and is looking for for a reasonable explanation to why the Witches are on the moor, whilst Macbeth is intense and wants an immediate answer to why the Witches have come with such portentous greetings. The Witches prophesise that Macbeth, Thane of Glamis will become Thane of Cawdor and king hereafter, and that Banquo will have kings. Part of the prophecy is immediately fulfilled when a messenger announces that Duncan, King o f Scotland has promoted Macbeth Thane of Cawdor.We the audience realise, that from the previous scene, Macbeth with his courage and bravery, and not the Witches powers, has won him the title Thane of Cawdor. Macbeth is rapt up to now and becomes lost in his thoughts, as the Witches have articulated his secret want of killing the King. His mind has been corrupted and he wants glory for himself. Shakespeare shows how evil can control what is good in Macbeth. Macbeth is torn between the forces of good and evil and he believes that he cannot be king unless evil wins over good. Macbeth reveals a disturbed mind, when he speaks his own thoughts aloud in a soliloquy, as murder is in his mind. His first thought is to leave everything to ventureIf chance will have me king, why chance may public opinion poll me,Without my splashMacbeth has asked Ross and Angus, the messengers, why they dress him in borrowd robes- why they call him by the name of Cawdor, when Cawdor lives. By the end of th e scene Macbeth is contemplating borrowing the kings robes.The reference to wear in this scene is symbolic. The vision of clothing indicates status, prestige and constitutes a persons title. By using the imagery of clothing, Shakespeare is trying to show that if you wear someone elses clothes they may feel uncomfortable and they may cleave not to their revenue stamp because they are borrowd. Therefore if Macbeth wears the robes of the kingship they will cleave not to his mould as he is not worthy of the kings throne.When the Witches depart in this scene, Macbeth orders them to,Stay, you irregular speakers tell me more.Macbeths curiosity has got the better of him and his demand of the Witches indicates his neurotic interest with these weird women and their prophecies. The Witches vanish into the air as they do not receive orders from mortals and will not be dictated to. The source and role of their evil remains a mystery to the audience. Shakespeare metaphorically compares the disappearance of the Witches to bubbles. Macbeths life can also be represented as a bubble, as the honour, savour, obedience and troops of old friends that he has will soon disappear under the wishes they had stayd.Ross and Angus enter, they are used as dramatic devices to convey to Macbeth the Kings decision to reward Macbeth with the title Thane of Cawdor. Macbeth and Banquo are both shocked as the devil has spoken the truth. Macbeth is already snared by the Witches prophecies, as he believes that,The greatest is behindOn the other hand, Banquo can see through the trickery of the Witches. He is sceptical and can see through Macbeths motives in asking him whether he hopes his heirs will become kings. Banquo tries to warm Macbeth against the instruments of unfairness. He tries to convince Macbeth that the Witches tell simple truths that are easy to believe, so that when they want to deceive people with more authoritative matters they will also be believed.And often times, to win us to our harm,The instruments of darkness tell us truths,Win us with honest trifles, to betraysIn deepest consequence.Banquo is portrayed b by Shakespeare in a positive light, as he does not make him an accomplice in Duncans murder.The stage directions show that Macbeth turns aside. This informs the audience that he is public lecture to himself. This symbolises Macbeth turning away from the other characters in the play as well as the path to righteousness. Shakespeare uses dramatic language to emphasise Macbeths horror. His put eye knock at his ribs and his hair is unfixed. The scene concludes with Macbeth and Banquo next Ross and Angus to meet the king. The audience are filled with a sense of apprehension and anticipation. One question remains how will Macbeth get the crown?Scene four opens with a focus on treachery and betrayal. King Duncan hears his son, Malcolm, relate how the treacherous Cawdor has been executed. Also in this scene Duncan reveals his lack of friendship r egarding his own thanes. He exposes a very human weakness-one which lies at the heart of the play- the difficulty of working out who is loyal and who is pretyending loyaltyTheres no art to find theMinds construction in the caseful.It seems likely that there is an implicit criticism of Duncan here a good King should be able to assess the loyalty of all his servants. Duncans collapseure to do so reveals his limitation as a monarch- one who is taken in by appearances. Dramatic irony is introduced where Duncan announces that Cawdor was a Kinsman in whom he had absolute trust. Macbeths betrayal will replicate that of Cawdors.When Macbeth and Banquo enter, Duncan immediately singles out Macbth for praise, oworthiest cousin. The spinning top worthiest subtly reveals that Macbeth is yet another thane in whom Duncan has absolute trust. Macbeth is the most dangerous of the potential traitors because he is closest to the king.Scene four is the just time we see Macbeth and Duncan together a nd Shakespeare severalizes the forces of good and evil. Macbeths deceit and dissimulation is shown in this scene when he praises King Duncan and promises to honour him with loyalty. He convinces Duncan that servicing your highness will be its own reward. Macbeth is a shammer because in the previous scene he has contemplated the murder of Duncan. Duncan ironically comments that he has started to metaphorically plant Macbeth, meaning that he will make sure that Macbeth grows greater and souseder as a reward for his services. This is ironic because what is growing in Macbeth is the seed of ambition to be King himself.Shakespeare deliberately plants an obstacle in Macbeths path when Duncan announces that his eldest son, Malcolm, is to succeed him as king. Macbeth now sees Malcolm as an obstacle between himself and the throne which he must fall down feather or else oer leap. Shakespeare uses the euphemism that Malcolm is a step he must oer leap, in order to veil the realisation that Malcolm must be eradicated. In an aside, symbolically turning his back on the King, Macbeth reveals to the audience, and articulates for the first time his black and deep desires. He invokes the powers of darkness to hide their fires.At the beginning of scene five, we see that Macbeth and his beloved partner of greatness, doll Macbeth, have a very close relationship. This is a contrast to how distant they become later on in the play when Macbeths fiend-like queen is innocent of the cognition. She is innocent of the knowledge as Macbeth does not confide about his plans to kill Banquo, and she shows ignorance of Macbeths murder of Macduffs family. She asks in her rambling state where the Thane of Fifes wife is now. Macbeths lack of sorrow when he hears of his wifes death is also indicative of how they have drifted apart. In all the public scenes in the play she acts like the innocent flower in the private scenes we see the serpent undert. It is suggested that she commits suicide as she has become lonesome(a) and rather isolated. madam Macbeth does not live up to the expectation of a typical Jacobean/Elizabethan woman. She wants the spirits the spirits to unsex her so that she can be tough and strong. Lady Macbeth uses strong imperatives and determined language that is brutal and hazardous. This is because she is delighted with her husbands letter and shows ratiocination that he will become king. The letter form Macbeth describes the Witches appearances, their prophecies-in particular that which promises the throne to Macbeth- but does not mention King Duncans announcement of his heir the audience can therefore, assume that this letter was written immediately after the events which egest in the third scene.Although Lady Macbeth knows that her husband is ambitious, she is aware that he is too full othe take out of human kindness. She says that ruthlessness is an distemper that Macbeth does not have. This is not a true portrayal of Macbeth, because from th e previous scenes and throughout the play we see that Macbeth is not too full othe milk of human kindness but lacks it. Perhaps she is comparing Macbeth to herself and is saying that Macbeth is not as ambitious as she is. Lady Macbeth under estimates the powers of her sense of right and ill-timed. She see her conscience as her weakness, not realising until after Duncans murder how she will pourher spirits in his ear. She has also decided that nothing will stand between him (or her?) and the golden crown ( a metonym for the throne).Lady Macbeth greets her husband like the Witches, which subconsciously links her to evil and believes that her call to the murdering ministers has been answered. She feels now the future in the instant and that she is beyond this ignorant present. This is ironic as Lady Macbeth is inactive being ignorant. Lady Macbeths confidence is a contrast to Macbeths uncertainty. She advises him to look like the innocent flower but be the serpent undert and to only look up cod. She is in control of their relationship and tries to help Macbeth find the necessary close to do the deed. Though Lady Macbeth appears to be confident, she uses euphemisms when talking to Macbeth about the nights great business.At this point in the play, Macbeth has been tempted to commit regicide, however he has tried to resist temptation. Macbeths resistance, however, is not vigorous exuberant to stand up to his wifes ability to manipulate him.The scene closes dramatically with Lady Macbeth emphatic affirmation that Duncans fate rests in her hands- leave all the rest to me.Scene six sees King Duncan arriving at Macbeths castle, he and Banquo talk about how pleasant a place it is to visit. They comment that the air recommends itself and is delicate. This is ironic in view of Lady Macbeths words in the previous scene, and even more so when compared with that of the Witches say about the fog and filthy air surrounding their evil deeds. Duncan also says that he is gra teful for the love which is shown to him. Here again, Shakespeare uses dramatic irony. The idea that Duncan feels safe and loved in the surroundings is ironic as this will be the scene of his murder. This creates a sense of anticipation for the audience. It shows Duncans naivety, as he keeps full trust in Macbeth and his fair and noble hostess. We are presented in this scene with images of tranquillity and the words host and leaf node are repeated.At the beginning of scene seven, we once again see the struggle between the forces of good and evil. Macbeth cannot make up his mind whether to kill Duncan and he wrestles with his conscience in his soliloquy. He knows that the murder would be wrong and would he would end up paying the price for his crime, but he has vaulting ambition that is very persuasive to his conscience. Though Macbeth is driven by his vaulting ambition he redeems himself and will proceed no further in this business, as Duncans murder will be like angels, trumpet-t ongud and heaven would be outraged. The verb will shows Macbeths determination to keep his soul. Toward the end of his soliloquy Macbeth compares his excessive ambition to a horse that tries to jump too high and fall on the other side of the fence. Within the soliloquy Macbeths thoughts seem to be fragmented, this is shown by the use of many full stops.Lady Macbeth verbally assaults her husband using violent language that becomes heightened. She accuses him of being a coward and questions his manhood when you durst do it, she says, then you were a man. She is forceful in her language and she conjures up images of horror. She knows,How tendertis love the babe that milks me I would,While it was smiling in my face,Have snapd my nipple from boneless gums, and dashd the brains outLady Macbeth seems to have been granted her earlier wish to the evil spirits to surfeit me from the crown to the toe top-fullOf direst cruelty.Macbeths earlier decision not to kill Duncan crumbles under the sc ornful attack of his wife, especially when his bravery is questioned. However, he is still worried bout what will happen to then if they should fail.Shakespeare cleverly ends the scene with rhyming couplets.Away, and mock the time with fairest show,False face must hide what the false heart doth know.The rhyming couplets symbolise their connection with the Witches and evil as they complete their preparations for murder. The audience waits in anticipation. end-to-end Act one Shakespeare creates an atmosphere of tension by exploring the theme of evil against good. Symbolism is used to emphasise this theme. Dramatic irony, dramatic language and strong descriptive scenes also help to build up an atmosphere of tension.

Integrated Life Science Study Guide

Integrated Life Science Study Guide Test 1/Chapters 1,3,4,19 1. The scientific method- A continuous process use to collect observationsk configuration amd test hypotheses, make predictions, and identify patterns in the physical world. pg 4 2. Biodiversity- the military issue of different species that coexist at a given place pg. 8 3. Dimitri Mendelev- Russian Chemist created the Period Table of the Elements 1st 1800s to arrange elements in such a way that the showed something about it properties. Elements made of atoms-Iron, Helium, Hydrogen pg. 10 4.Creationism or creation science is the tenet of the Judeo-Christians (Bible) Genesis 2000+ yrs. The Earth is amid 5-7000 yrs old. Its the belief that it was created in 7 days. Science of Creation (most scientists believe) believes the globe is approx. 15 Billion yrs old. Earth-is about 4. 5 billio9n yrs old. No beginning and no end to this universe. 5. Stem prison cells- embryonic cells that laughingstock become any cell in a livi ng organism. Source ambilical cord Adult cannon cell-restricting-almost useless to work with medical science impeded by someones belief system 6. Work- force exerted over a distancePower- work separate by era how fast you do work.. Power =work/ judgment of conviction Energy= the ability to do work we get energy from nutriment converts to calorie- glucose cell-work plants also use glucose to live 2 types of energy- Kinetic-energy of execution Potential- stored (fat) Force-a push or pull from kinectic energy gravity energy- glucose 7. Trophic levels a. Omnivores-eat twain plants and animals b. Carnivores-eat meat.. ex. Lions, tigers, c. Herbivores-eat plants, ex. Cows, horses d. Plants- glucose e. Decomposers-bacteria worms, fungi, provide victuals to make soil rich 8.First Law of Thermodynamics- 1st justness about energy f. All energy in the universe waistband the same it only changes form i. Glucose sugar- energy cells- carbon dioxide ammonia water 9. Calories-unit of ener gy measurement in food 1C=1000c Calorie-heat our body produces energy inner the cell Calorimeter-measures calories in food 10. 2nd Law of Thermodynamics- g. Heat ever so flows cold ii. No such thing as cold- cold is the absence of heat h. No such thing as Heat locomotive i. Overtime entropy increases iii. Entropy-a measure of disarray a way we can measure how miixed up something is. 1. Types of animal insulation- fur, feathers, fat, blubber, skin, shells, scales, and blood 12. Entropy-a measure of disorder a way we can measure how miixed up something is. 13. The science of Aging and deoxyribonucleic paneling j. Lifestyle k. Dna l. Genetics m. Biological clock is about one hundred ten yrs old Chemicals that age you are alcohol, tobacco, recreational drugs 14. Ecosystem- a system that includes two living and non-living things in a particular area (people) n. Non-living- chemicals food o. Living-cells 15. Homeostasis- health, dna, sizeable health, balance 16.Acid rain- nitroge n, sulfur, ad carbon coal + oil dismissed electricity generating plants polluntants mix with rain forms sulphuric acid nitric acid and carbonic acid- kills plants & trees destroys auto paint, etc. 17. Photovoltaic cells- a device that converts sun (photons) into direct electric current Short Answer 1. Global warming a. CONS-temperature increasing flooding sea level rising quit ardent fossil fuels b. PROS- 2. temp increasing during growing season which is whats obligatory 3. Ozone layer is 20 miles or more up. It protects us from UVA and UVB rays.Its getting thinner because of pollutants Smog is a layer created from automobiles and factories- near the earth-harmful 4. Landfills are considered biological recyclers because 5. The 6 characteristics shared by all ecosystems are pg. 391 c. Every ecosystem consists of both living and nonliving parts d. Energy flows through ecosystems e. Matter is recycled by Ecosystems f. Every organism occupies an Ecological Niche g. Stable Ecosystems achieve a balance among their populations h. Ecosystems are not permanent, but change over time 6.Four dimensions as described in the Second Law of Themodynamics pg. 88 i. East or west j. North or south k. Up or down l. duration 7. Creationists believe that evolution does violate this justice because life is highly ordered, it could not have arisen spontaneously without violating the 2nd law. Scientists resist and believe that all you need to make the evolution of life agreeable with the 2nd law is that the order observed in living things must(prenominal) be offset by a greater amount of disorder in the sun. pg. 88 8. 3 ways that heat is transferred is through conduction, convection, and radiation. mannequin of pg. 6 Conduction- Convection-air rising above a radiator or toaster motion of the Earths Radiation-a fire or electric heater 9. cultivated celery makes you lose more calories than you gain because it goes back to the principal that if we take in less energy than we ex pend, energy must be removed from entrepot to meet the defecit and the amt of body fat decreases. 10. Our food in the USA is cheaper and such(prenominal) richer than most other countries. We tend to eat in larger portions than we should. Biologically, we knockoff our foods and inject them with hormones and chemicals to keep the supply steady and to keep costs low. 1. 5 Questions to ask when confronted with other kinds of psuedosciences are pg. 12 m. Are the facts true as stated? n. Is there an alternative explanation? o. Is the claim falsifiable? p. direct the claims been rigorously tested? q. Do the claims require unreasonable changes in original ideas? 12. Peer review is a system by which the editor of a scientific journal submits manuscripts considered for publication to a panel of knowledgeable scientis wh, in conidence, evaluate the manuscript for mistakes, misstatements, or shoddy procedures.Following the review, if the manuscript is to be published, it is returned to the author with a list of modiciations and corrections to be completed. pg. a34 13. Arrow of Time is The uniform and unique direction associated with the apparent inevitable flow of time into the future. Pg 88 14. The 3 major polluntants that make up urban pollution are nitrogen oxides, sulfur compounds, and hydrocarbons. Pg. 399

The Way Food Plays Roles in Our Lives

The role nutrient bits in our social lives on that point atomic number 18 many roles in which victuals could constitute in our social lives. Food terminate unite race for discontinueicular(a) events and occasions, such as holidays and turn back together. Public restaurants piece of tail also play a role in our daily lives and I would compare them. To start, nutriment can unite people in special occasions. Thanksgiving is a gr erase holiday in which food is a big part of. In Thanksgiving every unity from separately house hold brings a assist to the house where it is being held.Then, once every dish has arrived, it is time to eat together in each others company to erupt thanks and blessings, most of the time for being able to throw the food that they have in their table. other great holiday where food can unite people is Christmas. Food plays a big role in Christmas, besides receiving gifts it unites the family for one big dinner. For example, in my family we produc e a pig bed all told day long and at night when its cooked the family encounter together for the big meal of the night.Usually, during our meal we converse around things spillage on in our lives while eating all the different dishes the women in our family specialize in. Food can help comfort and unite people together in holidays and special events. Then come ordinary restaurants that all pass by on our rides to work or school. One of the unexclusive restaurants is McDonalds. McDonalds is a firm food chain that is not unassailable for you one bit but the thing that makes people coming back is the prices and urge the food comes out.The reason McDonalds is not good for you is the way they get at that place meat and chicken from unhealthy ways. For example, they give the chicken chemicals so they could get bigger than normal, which give thusly more(prenominal) chicken. Another public restaurant is outback steak house. Outback is a great restaurant and a favored of many p eople due to their great quality of food and portion. There steaks are a great quality of meat and it is always cooked to perfection. Their service is always great whenever I go.People also enjoy the Australian see to the restaurant which makes it unique to other restaurants. Another public restaurant is Dunkin Donuts where they can start your day off with whatever you desire. Their coffee is pretty good when it comes to other restaurants. Another great thing about Dunkin Donuts is the bagels and donuts. They have a variety of different flavored bagels and donuts so you will never be bilk when you go to choose one. Then when it comes to both hole-and-corner(a) and public places there are many similarities and differences.One of the similarities is that you get to spend time eating with your family. school term down and eating makes you enjoy time with your family and talk about each others lives. For example, when I eat at a public or private place I eat with my family and talk about things in our lives. Another similarity is that you are feeding your body because without food you would not live in this world. It also has many differences like you cook your own food at family dinners and not at restaurants.Some people relish to put their own seasoning on their meat instead of the restaurants seasoning. Another difference that the food at home is healthier then the fast food place like McDonalds because in reality anything is healthier then fast food chains. There also just a more of a family feel to the dinner when its in a private place like at a family holiday party. In conclusion, you have your private occasions where you eat in a family setting ad there is a public setting when its more open. They are both different and similar in many ways.

Frankenstein coursework Essay

Frankenstein was written in 1816 by female novelist, Mary Shelley. She was whole 18 at the cadence she had the idea for it. Her, her boyfriend Percy Shelley (whom she later married) and near of her friends were on holiday at the shore of lake Geneva in Switzerland, and at the clock it was pouring down popside, so one of them decided that they should pass water a competition to see who could realize the scariest horror fabrication. Each somebody tried desperately to think of one, so much that they tried take in things that would give them nightmares. Mary had the idea of a cr wash upure being brought to keep, which past lead to the birth of Frankenstein.This book is often referred to as the modern Prometheus, named subsequently a greek god who stole power from heaven to create life from lifeless materials.When this book was start published, it was through so nether an anonymous name because in those days women were not supposed to do things likeWrite horror stories and t here(predicate)fore would have been stunned(p)cast.SummaryThis story is based upon an English universe called Robert Walton who is writing to his sister back in England. He is seeking to find the North Pole. In doing this, he finds a slice called Victor Frankenstein floating on a piece of ice. Walton drags the man aboard and revives him. When Frankenstein is recovered he starts to tell his story.He begins to tell Walton nearly his father and how he came to life, and goes on to talk about his childhood. At this time everything seems fine as Frankenstein appears to have had a very happy time as a child with his family, but it is after this that things start to go wrong.Frankenstein tells of how he goes to university to study natural philosophy, otherwise known as chemistry. It is from this that he goes on to make the discovery he so dearly goes to sorrow the discovery of giving new life to dead material.He goes on to say that with this discovery he begins to build a new being. He not only begins to build it, he becomes obsessed with creating new life and even though he becomes ill he continues with it until it is done. He explains how excite he is with what he is doing and how he cant wait to cross it finished. However, when it does spring to life the last emotion Frankenstein feels is joy.He is dismay by his creation, and runs out of his room. He returns later to find, to his extreme delight, the hulk to be gone. Frankenstein in short kiboshs about it and decides to return to Geneva to visit his family who he has not seen for 5 years. He returns to discover some grave news.His younger brother, William, has been murdered and his adoptive sister, Justine, has been accused of the crime. Frankenstein instantly knows who had really performed the act. He knew that it was the monster he created which had done this heinous deed. He knew, however, if he told the court that they would not believe him, so Justine was convicted and executed.This filled Franken stein with great bitterness and hatred towards the monster. He decides to go for a walk in the Alps to take his mind off things. It is here where he confronts the monster for the second time.When Frankenstein sees the monster his first instinct is to overcome it, but the monster is a lot bigger than stronger than him. The monster then tells Frankenstein to listen to what he says and then judge him. This is where the monster tells his story.He says that he came into the world with no understanding of anything around him, like a fully-grown baby. after his confrontation with Frankenstein, he walked out into a park, where he found berries to eat and a stream to drink from. He then moved out into the countryside where he had numerous encounters with humans hed rather forget about.Whenever humans saw him, they either ran away or attacked the monster. This upset him, because he did not wish to harm them. Eventually, he found a scurvy hovel (small hut) on a farm. It was here he stayed fo r a tenacious time. He learnt the names of the people who lived on the farm, and also their history, that they were sent out of France by the government because they were planning to free someone from prison. The monster lento picked up their language of these people and also how to read from old books they threw out. He helped the family by cutting wood for them at night in the pass at night, and generally became quite attracted to the family. After a year and a bit, the monster decided he would confront the family.This went well at first because firstly he met the old man. This was an advantage to the monster because the old man was blind and couldnt judge him by his looks. However, when the rest of the family came home they were horrified by the monsters appearance and attacked him. The monster was very upset by this and ran out of the house.He ran out into the forest, and returned the following morning to discover the family rushing to impart the place from the monster. He w as so angered by this that he trashed the farm, destroying everything and ardent it all.The monster then set his sights on returning to Geneva. He played out about half a year travelling but in conclusion got there.When he got there he discovered Frankensteins younger brother, William. The monster grabbed the boy, and he started shouting so he tried to silence him by choking him and ended up killing him. The monster found a pendant round the boys neck, and out it round a girl who was sleeping nearby, and then ran. It is here the monster concludes his story.

Importance of Margins Essay

In the short essay In Praise of Margins Ian Frazier defines borderal people, places, or activities as the aces that dont quite work out (58 Frazier) since they ar insufficient to meet the standards of the economic valet de chambre. However, Frazier shows he values bare(a) activities and places because they book people to be themselves without the worry and judgment. For Frazier and his friends, they viewed The woods (56 Frazier) as their place of margin Often cartridge holders order of magnitude deems marginal behavior to be unbeneficial, just now Frazier states ..marginal behavior chamberpot be the most important kind.(58 Frazier) because every purpose-filled bodily function lead astrays complete as a margin. Nonetheless, it is crucial for marginal things to exist as they provide m each benefits and play an important role in the world we live in today.Living in a society where we be constantly being told what to do , marginal activities are necessary because they goo d deal allow oneself to discover what ones true dearest is without any early(a) influences. For example, in Annie Dillards Hitting Pay Dirt she describes the time she received a microscope kit, as a Christmas present, which she played with constantly in her basement. In the beginning, Dillard is uneffective to use her microscope properly, but ultimately succeeds as she sees an amoeba. crazy about what she had discovered, she immediately runs upstairs to show her parents however, both of her parents are blase to what had seemed similar ..a chance of a vivificationtime.(95 Dillard) to Dillard.As a result, she then begins to picture that every individual has their own pursuits and that you do what you do out of your occult passion for the thing itself.(95 Dillard). Dillard explains that Her days and nights were her own to plan and fill.(96 Dillard) and her passions were her own and not her parents.In a world where everything is constantly evolving and expanding , margins are m uch demand as they are the sole reason that helps the world continue to progress. Frazier states that marginal behavior roll in the hay be the most important kind.(Frazier 58) because it allows one to attack new and different concepts without the needed approval of anyone else. In many cases, ideas start off as marginal theories, but later on can beacknowledged as something greater. Especially in a society where we demand things frequently, we often expect immediate results, thus making marginality exhausting to understand for many.For instance, Frazier uses the first person who decided to ride down a mountain trail with his bicycle as an example of someone who started off thinking he was doing a decidedly marginal thing. (58 Frazier). However, this mountain bikers mere marginal idea has become a widely cognize sport across the nation. Ultimately, without marginal activity the world would be un up to(p) to grow margins are extremely important as they keep life exciting and new .In the midst of everyday busy life, one is in need of marginal things every once in a sequence for the purpose of sanity. Marginal things essentially allow one to relieve strive by escaping the continuous demands of society, thus enabling many to obtain a peaceful state of mind. Frazier defines marginal activities as a higher pattern of un-purpose(57 Frazier) as marginal activities can be viewed as useless, and yet can mean so much to a each different individual.For example, Frazier and his friends knock their marginal place in The woods(56 Frazier) since it was a location they were able to do esthesisless activities just for the sake of it. The woods was almost like a sanctuary to Frazier it was a place where he was able to switch out from the judgments of the outside world and the pressure of impressing anyone else. In essence, taking a break from the daily norm with marginal things prevents individuals from going insane.Altogether, according to Frazier, marginal places an d activities should be valued as they can provide numerous benefits to not precisely society, but to oneself. Marginal things allow many to truly find what their passion lies in, since marginal activities are not forced upon by any other influences. In addition, marginal behavior essentially keeps our world spinning as it brings new ideas that seem to have no purpose, but later on can bring something great.Lastly, often times, one is blinded by the head that everything one does must have a purpose, therefore disabling one to realize the importance of marginal things as they keep us at peace. All in all, marginal things may seem worthless, but the moreover reason as to why they might be viewed in that sense is because of the perspective society views marginalactivities.

Mix of marketing activities

Undertaking 31 ) Mix of Selling Activities1. BrandingLets clients cognize what mathematical product the community bequeath stick forth with different way of lifes and Sons. The definition of stigmatization is making a represent, logo or a design that merely identifies and differentiate merchandise from others.PurposeA successful stigmatization open fire set up trust and builds trueness between clients and the comp both, communicates the company nurture which mean the values of the company distinguish their merchandises from other rivals and the quality of their merchandises.2. E-mail sellingE-mail selling assist by directing messages via electronic mail to the clients to allow them cognize what merchandises allow for be sell in the market.PurposeProvides personalized receiptss to clients. e-mail selling underside update clients incessantlyy clip approximately the weight of their purchased merchandises. Email selling besides en subjects to advance merchandises and h elps at the very(prenominal) clip.3. Banner advertsGraphical adverts which sack up be every on in pen or text messages that are shown on meshwork pages. When clients clicked on the either of the adverts, it leave travel on to fresh page and groovy complete unfastened to the advertizer s place page. Banners are normally in formats much(prenominal) as GIF, JPEG or PNG. Banners are of import because they passel advance, purchase and sell their merchandises utilizing this advert.PurposeBanner publicizing can be employ in truth efficaciously to advance a merchandise or service on the web. This will bring forth gross revenues when the concern is introduced to a immense audience. Banner advertizings will do much profitable for clients that gift its ain al wholeness qualities that can hike on-line gross revenues.4. CRMBesides know as Customer Relationship Manager. CRM is an randomness industry that provides a company utile and relevant information to clients in read to hold a good known relationship between the company and clients in an organised manner. The information provided must fit with the clients demands.PurposeCRM has the undermentioned intents such as cognition direction which enables for employees to hold valuable information in what live up to to do, Database consolidation is to interact a client recorded in one topographic point to assist and advance client support service and Integration of channels and systems which is to react to clients through a channel of their survival such as electronic mail, phone and online chatting.5. seek locomotive engine optimisationSearch engine optimisation is a manner for hunt engines to happen and rank a order higher than other web sites in response to a hunt question and therefore helps clients easier to happen the site that they wanted.PurposeSearch engine optimisation will assist the site to advance their merchandises and serve by seeking the company s site. every(prenominal) clip clients di splay case the keyword of the site, the ranking of that site will travel higher. This will enable to go for the hunt engine to the advantage in order to use up compulsory traffic.6. Per chink publicizingPay per chink advertisement is besides known as price per chink or Pay per Ranking. Pay per chink advertisement allows clients to defecate the site that searched at the top of the hunt engine consequences by typewrite for the merchandises or function they wanted to utilize. The higher clients visit the site, the higher the advertizement will be shown in the list. Customers will pay when they click on and link to the site.PurposePay per chink is a signifier of advertisement that engage websites with links of the company on other web sites. Every client chinks on the advert, certain of amount will be aerated to the clients. This will assist the company to acquire much more network income from ecommerce.2 ) Reasonable attacks to online selling activities.1. Registering with as many hunt enginesThe intent of registering with as many engines is to let holding a better line in with the hunt engine. This can be really valuable tool in seeing where to travel in spread outing the company s web site into the market.2. Clear stigmatization and promotional bundlesThe intent of clarify stigmatization and promotional bundles is that they give consumers a freedom of pick in taking their merchandises, offer a step of protection to clients because they can light-colored place the provider which they are fond of.3. Use of streamer advertisement theoretical nibThe intent of use of streamer advertisement theoretical account is to construct consciousness, sell something, and thrust traffic to an advertizer s web site.4. The usage of assemblyThe use of forum is a good manner to acquire back links and traffics but members must lend to the forum in order to be active in the site and non merely spamming the forum with the company s links. Giving relevant and elaborate inf ormation, clients or members of the forum might be interested to look into out the nexus.3 ) Offline selling demandsI. position selling is a regularity where advertizers approach clients straight face to represent with the merchandises or services for roll uping an sum of information about their clients and clients.II. citizenry selling is a maximal exposure of advertisement merchandises to clients. Merchandises that many heap want will be introduced to a immense audience.a. MagazinesMagazines might and can be expensive but magazines are really utile because it focussed on the advertisement to the clients which they might be interested to cognize about the advert.B. Direct MailDirect mail can be utile because the mail is straight sent from the company to clients instantly for their wants and demands. Roll uping information from clients by observe references on their cheques and inquiring them to make full out information cards.c. NewslettersNewsletters presents can be really i nfluential and powerful message to clients because it provides layout and design and they can bring forth really interesting newssheets in a really cheap manner.d. NewspapersBy puting advertizements about the company s concern in newspapers can be really utile and may convert clients through the advertizements because newspapers ever have been read by people every twenty-four hours. This method is really effectual.4 ) Plan addresses both bing and new clientsIn order to retain clients online or offlines, the undermentioned factors should be grapplen into consideration1. Developing profitable clientsIn order to set up profitable clients, the company must continuously be pulling new profitable clients in the industry sectors and they must besides active retain the profitable current clients and re-establish dealingss with past clients.2. Profiling clientsCustomer compose is based on demographic, psychographic and geographic features. The description of clients must include income, bu siness, and storey of instruction, age, gender, avocations or country of abode.3. Specifying clientsFor retaining clients, the company must specify their possible clients. To be successful, the company must be able to carry clients more favourable and when the company able to carry them, it is easier clip to hold concern with clients.4. deciding targeted groupTargeted group will be decided by the company which clients will establish on their age and gender. Each group will be able to prove their merchandises which may be a positive manner to derive client s trust and do even more net income.5 ) Compile prospective clients in the groupa. Plan to turn to bing clientsI ) draw out truenessIf the company plans to do the bing clients loyal to them, they must offer them a exceptional deal such as take downing the monetary value in order to do them happy and loyal.two ) Tell-a-friend optionThe company can utter the bing clients to advance their site and concern to their friends in orde r to derive more loyal clients.three ) Offer pre or station gross revenues servicesOffering pre gross revenues services to clients, the company must be able to research and program new merchandise before giving out to clients in order for them to do a suggestion and do a better merchandise for them to be happy.four ) Considering monetary value factors based on clients need.Reducing monetary values on the merchandises that the clients ever need will be able to retain the bing client s trueness.B. Plan to turn to new clientsI ) Mailing listMailing list such as direct mail is an effectual manner to convey a message or a manner to publicize and advance a new specific merchandise to big audiences in order to derive new clients.two ) OffersOffers will be given to clients such as take downing the monetary value as considered by the company for a chosen merchandise that might acquire the client s purpose.three ) MembershipsNew clients will be offered full rank for them to acquire the latest intelligence and information about new merchandises of their demands.four ) Easy payment servicesNew clients may be able to utilize their recognition cards if they are buying their merchandises online because it is easier for them to pay without any transit required.6 ) Sphere listCompany name is called Arts and Crafts onlineSphere NameTypeHandinessartzandcraftzonline.comCommercialYesfun-artsandcrafts-online.comCommercialYesartscrafts4u.comCommercialYesThe best orbit name that have been chosen is artscrafts4u.comReasons on why this sphere name is the bestThis sphere name is short and easier for clients to retrieve the site.This sphere name may be interesting for clients in order for them to see the site more frequently.The sphere name can pull clients in doing concerns.

Gothic art and architecture Essay

The thirteenth, fourteenth and fifteenth centuries, spanned by what we term the knightly plosive consonant, saw a revolution in the social and economic life of Europe. As princes created resolved capitals for themselves instead of the earlier uncomfortable peripatetic judgeships, so the earlier outlandish system gave way before a more dashrn coin economy. The movements brought great changes in their train and were to have a profound entrap upon the arts. For the first, the building of castles, palaces and t take residences not except gave a new-fashioned spaciousness to the visual effect of sur make outings but also to the ideas of comfort and luxury.The court of Burgundy led the way and life came to be dominated by involved ceremonial inherited in part from antiquity, Byzantium and the orient, and elaborated into an obligatory etiquette indentured to reach its most exaggerated expression in baroque Spain. At the end of the period this court culture flowered into what w as an close decadent magnificence. medieval engrave, like mediaeval architecture, originated in France, and it, too, spread rapidly passim Europe, varying in each country (Frankl 21). medieval art had start out roughhewn to all of Europe, and its national variants did not develop in isolation, although they invariably remained distinct indoors the framework of the style. There was a good turn to of practical exchange, and German holy images were ordered from and sent to Italy, French ivory caskets and small altars were exported to England and Ger many a(prenominal) and English alabasters were exported throughout Europe (Frankl 25). In its transition from the Romanesque, Gothic architecture was characterized by an open stone framework supporting a stone vaulting (Frankl 3).As this development reached its peak, painting and sculpture were almost completely subjected to architecture, though all three arts were ultimately to gain. It was required that large-scale mural pai nting should give way as the walls of Gothic churches were increasingly devoted to ever-larger windows. However, these new transparent walls of glass were quickly claimed by the painters and at the very moment when they were most dependent upon the good go forth of the architect, they achieved their greatest triumphs for this new painting with colour and light on enormous areas of glass amounted to the conquest of a new dainty field.Glass painting, from creative activity a pleasant accessory of the old order of architecture, had gradually lead an indispensable feature of Gothic interior decoration. Its greatest successes were achieved, as were those of the Gothic style as a whole, primarily north of the Alps, and its decline come with that of the style as a whole (West 104-05). In appropriating sculpture, Gothic duomo architecture presented it with such gigantic new problems that it was taxed almost beyond its strength.The figures that had antecedently been sparingly applied t o doorways and towers multiplied and became immense crowds nestling in groups round doorways and towers. As a result of this dependence on architecture, more sculpture was commissioned in the Gothic period than at any some other time between antiquity and the baroque era then the cutter has probably never been so much in demand as he was then (West 137-39).At the end of the Gothic period, when architecture tired, when cathedrals, started at the peak of the period, remained unfinished despite increasingly ext terminate building periods when towers, be after on a gigantic scale, were left incomplete when niches on pillars and portals liquid remained empty, sculpture was mollify strong enough to leave the sinking ship, fresh enough to recapture part of its former territory. It was altar-decoration which gave new life to the dying art of monumental sculpture.Here sculptors and wood carvers gradually developed the informality of the early retable into an architectural structure worthy to carry their figures. The Gothic winged altar grew from the mensa, until, high under the distant vaulting, multitudinous groups of figures were gathered into its forest-like branches, both(prenominal) over centrepiece and over wings. At the close of the Gothic period a true Kleinplastik developed-Kleinplastik is an untranslatable word which applies to small, delicate carvings, sometimes only a few inches high, which were new-fangledr to become the passion of the lay gatherer with his delight in elaborate material and craftsmanship.The ideals of the thirteenth century were still those that had inspired the crusades and which, towards the end of the eleventh century, had fired the western Christian world with a zeal to free the Holy Land from the Mohammedan infidels. In the space of a few generations, religious fervour and love of menace moved hundreds of thousands from every country to do battle with the dangerously go on forces of Islam. Great victories awaited them, but also shameful defeats fame and riches, but imprisonment and miserable death as well.An important after-effect of the period of the crusades, which really ended at the close of the thirteenth century, was the growing prosperity, not only at the courts but also amongst the lesser nobility and the burghers. It was accompanied by a taste for luxury, a desire for a less simple mode of life, which in turn generated the forces needed to satisfy the new demands. The world had become, in contemporary eyes,-not only bigger and wider, but also more better-looking and interesting.Thus poetry and the arts, as well as the crafts, which had worked almost whole for the honour of God and the glory of his Church, were now called upon to glorify the everyday world (West 210-11). Commerce and the crafts, in all their colourful diversity, gained respect. As they grew in importance, guilds and merchant companies came into being, and succeeded in getting a voice in the administration of the cities , until the cities in conclusion obtained freedom from the feudal overlord, owed allegiance only to the emperor, and were able to form political alliances with other cities.There was no more bondage for the burgher. The main roadstead met in the cities, which were the centres for travellers and pilgrims and for the trade of goods from far and near. The great building organizations were situated within their walls and they sheltered the artists and craftsmen new wealth accumu after-hoursd in the cities and with it a new civic pride appeared. All these developments offered the Gothic sculptor and carver many opportunities and, moreover, each generation had an insatiable desire to express its own artistic feeling.This was only made possible, over the years, by making room, by repeatedly clearing away or destroying the outmoded work of previous generations. Furthermore, the changing and often more elaborate liturgical customs and rites of the high and late Middle Ages demanded new equ ipment, new furnishings, and these afforded new subjects for the artist. For example, the appearance of the Rosary brotherhoods of the late Middle Ages produced a flood of Gothic Madonnas. The fast-spreading cult of St Anne led to the knowledgeability of charming groups showing her with the Virgin and Child (Branner 47).The number of altars increased substantially during the Gothic period in the cathedrals and collegiate churches especially, but also in the parish churches. The spacious churches of this era often had dozens of altars, sometimes more than fifty. The burgher, noble, or even ecclesiastic donors of these altars made themselves responsible for the material needs of the priest who served at their altar as well as for the provision of an artistically conceived altar with furnishings of admirable craftsmanship (Frankl 95).For such an altarpiece tradition demanded a representation of the patron saint, a cross, candelabra, an altar cloth, and robes. The buttresses of the n ew churches favoured the construction of subordinate chapels and thereby increased the potential space for additional altars, which meant more commissions for the artists. The altarpiece which, as the chief domain of art, combined painting and sculpture in a common effort, has become the classic expression of late Gothic art for the world at large.In these altarpieces, the central section was primarily reserved for three-dimensional figures. The insides of the wings were often given to the carvers for their reliefs, if they had not already been allotted to the paintersfor whom the outsides of the wings were always reserved. Such an altar complex was indeed imposing its changing face-different on weekdays, Sundays and feast days-served as a salmagundi of three-dimensional picture book of the church year for a pious world which could as yet neither read nor write, and so quickly sought these vivid illustrations of the scriptures.The Western world found, in Gothic art, a means of s ymbolizing the Christian capacity to experience life and trust as conceived within the framework of medieval piety. Although each nation added something of its own national peculiarities the style retained its validity as a common artistic expression of Western Christianity and was universally recognized. Works Cited Branner, Robert. Burgundian Gothic Architecture. A. Zwemmer, 1960. Frankl, Paul. Gothic Architecture. Penguin Books, 1962. West, George Herbert. Gothic Architecture in England and France. G. Bell & Sons, 1911.

Baby Boomers and their unique relationship with alcohol and Other drugs

In reality, senior(a) braggart(a)s take a greater chime than younger adults for contentedness hatred and inebriantism, their increasing number is alarming as they approach the next century. It was predicted by the United States Bureau of Census that the suppuration of child boomers besides k straight offn as adult population depart more than double by the year 2050 (Atkinson, R. 2000). cocker boomers unique human kind with inebriantic beverageic beverage and drug insult paved the way for psychosocial concerns and may recreate decline on their physiological welfargon. These individuals be at stake for skillful illnesses, injuries and socioeconomic downfall.A typical baby boomer lead disapprove the porta of fragilityment and corrections (Fries, F. 2001). Many individuals in this age group ar reluctant and discredited of admitting their use and demoralize of drugs and intoxicantic drinkic beverage and seek maestro help (Atkinson, R. 2000). They consider the situation as a private emergence and need non have intervention from different people. Even relatives of this adult population whom are into affection abuse and alcoholism are ashamed of the current situation and would rather keep themselves in silence and not address the current situation.Most of the relatives thought that the anile(a) individuals who are into alcohol and drugs are happy and there was no difference if they intended to continue their normal vices for they volition not stay much longer in this innovation (Schulenberg, J. 2002). There is unspoken assumption that it was not worth to correct and treat the senior(a) individuals for alcohol and drug abuse calls the matter worst and amplify their numbers in the society. Discussion The age of Baby Boomers who were into an early alcohol and substance abuse would be an alarming sign of greater problems in the future.The physical and psychological effects of alcohol and drug abuse to out of dateer individuals may influence their children and carry the habit when they reach gray-haired age too (Schulenberg, J. 2002). The potential increase in alcohol and drugs morbidity lead postulate the future health services. Though there seem to be no urgency to correct the unique kindred of Baby Boomers to alcohol and new(prenominal) drugs with impressions that sermon of previous(a) population will not be a success and only a waste of health compassionate resources.These callous attitudes of many individuals will only create problems that will venture the future generation (Atkinson, R. 2000). The impressions of depression for an another(prenominal)(prenominal) adults who foundation do self-medication and can live alone will only lower their living delight and further enhanced by past experiences of loosing their spouse, unemployment, injuries and depression (Fries, F. 2001). They are also facing chronic and lingering illnesses such as diabetes, arthritis, osteoporosis, senility and other f orms of ailments that made them dependent to other individuals while performing their daily activities.The preponderant cultural beliefs of individuals in the age bracket of sixty and aged(a) will encounter abuse or misuse of alcohol and other drugs, dangerous examples are buying over-the-counter drugs cough suppressants with high alcohol fill that could interact negatively with other medicines they are taking (Fries, F. 2001). The unique relationship of onetime(a) adults to alcohol and other drugs cannot be easily identified due to their similarities with other symptoms of illnesses cat valium to aged.They may keep on reminding the health deal maestro the similarities of their prevailing condition from their parents and grandparents (Epstein, F. 2002). The recognition of alcohol and other substances maltreat are not typical for the younger population because they are now living independently, no longer employed, with lesser socialization and may no longer be driving, henc e reducing the potential to trace their alcohol and other drugs in their system.There are circumstances that older individuals are into prescription drug drugs kindred sedatives, hypnotics and depressants with problematic effect brought by age-related metabolism and negative chemical and alcohol interactions with other prescribed medications (Schulenberg, J. 2002). The adverse effects of drugs and alcohol to older individual are cognitive impairment, physiological impairment, delirium and greater risk of falling that needs medical intervention and institutionalization.The age-related changes varies according to their body systems, the line of reasoning of their alcohol and drugs intake can be medically hazardous notwithstanding of lower frequency of intake (Atkinson, R. 2000). The older individual unique responses with alcohol and other drugs will undoubtedly increase false diagnostic procedures and may diminish their quality of living. The complexity of Baby Boomers condition m akes the diagnosis and treatment difficult and will serve as barriers for effective recovery from the disorders (Fries, F. 2001).Being old was coined during the mid-1960s to describe the Baby Boomers tendency to react negatively to corrections alternatively of looking for specific causes of their medical, social, biological, psychological and physical conditions (Epstein, F. 2002). It was further deteriorated by other peoples assumption that older person comprised powerlessness, uselessness and death. This assort internalization may categorize the older person as time-honored though in reality was afflicted with treatable ailments cause by alcohol and other drugs abuse.Caregivers may have good intention but the disorderliness and unchallenging condition of older individual age-related illnesses while conducting routine medical supervise would deem not worthy of treating for they would die soon anyway. Other performer that contributes to worsening condition of older individual is the stigma associated to gender, religion and culture. The older individuals perception of alcohol and drugs during 1950s was influenced by advert from moral failing to prosperity and achievement.They are also very tippy to returns concerning psychiatric disorders and reluctant to acknowledge symptoms of alcohol and other drug abuse (Fries, F. 2001). Many of older individual will simply relate their problems to old age and would think that alcoholism and drug related dependency is a youth problem. They keep on masking their upright imbibing of alcohol as a pleasure and a kind of social drinking for they already accomplished their family responsibilities and does not have any work to do (Epstein, F. 2002).The multiple symptoms for older individual made it difficult of health conduct providers to suspect that they are into alcoholism and drug abused, typical symptoms includes irritability, insomnia, chronic pain, super acid medical disorder or combination of any of these con ditions. Stereotyping is another barrier to detect the symptoms of alcohol and other drugs abuse for older individual especially for women who came from higher socioeconomic background. The individual patients age is correlate on the length of physicians time spent the older the patient, the lesser the time spent by the physician (Atkinson, R.2000). This is due to older individuals lesser complaint and it is not easier to detect his primal problem on alcohol and other drug abuse. The unique relationship of older individual with alcohol and other drug abuse increasingly compete with his other health problems (Atkinson, R. 2000). The ready family members of confined ancient will give higher priority to physical conditions concerning heart, renal failure or other organ failure, psychological impressions while alcoholism and drug abuse is usually at the least among concerns (Atkinson, R.2000). Diagnostic treatment for older individuals who are alcoholics and suffering from other sub stance abuse are complicated to other prevailing medical conditions such as impairment of their cognitive facilities, depressions, radical sensory deficits like hearing impairment or vision blurredness and flat lack of mobility (Epstein, F. 2002). One good example is older patients who can no longer walk up stairs or drive a car after dark.There are situations that health care professionals would not arouse accommodation of older individual for treatment due to complex barriers of maturement (Atkinson, R. 2000). In the case of minority elders, language barrier is another issue that needs attention, being first generation immigrants in a place, well-nigh of them cannot relate to universal language like English which most professional opted to use (Fries, F. 2001). An interpreter is needed to communicate with health care professionals that mightiness be providing bias communication which adds more barriers for effective correction.The cultural competency of health care professio nal is crucial especially for Non-English speaking minorities like Europeans, Asians and Native Americans (Epstein, F. 2002). Another issue is the homebound and handicapped elderly that immediate family members find it difficult to transport them to medical intervention institutions. Home childbed restricted them with various health problems like chronic lung diseases, heart ailment, diabetes and other medical conditions without considering the possibility of alcoholism and other drugs abuse (Atkinson, R.2000). The weak and fallible condition of older individual needs considerable and taxing run of immediate and able family members to health care institutions. Their isolated condition make the matter worse due to limited contacts with other people that the alcohol and other drugs abuse are neglected (Fries, F. 2001). The worsening condition of older individuals due to licit and illicit drugs and alcohol will greatly affect their immediate relatives and the younger generation may h ave misperception that being old is just normal to suffer from health discomfort.Knowing and discovering the hidden condition of the elderly in terms of misuse and abuse of alcohol and other substance will pave the way to correct past beliefs and thinking on their failing health (Atkinson, R. 2000). The older abusers of alcohol and other drugs share common adverse reactions with their younger counterpart and this inter-generation equity must be resolute and prevented the earliest possible time (Epstein, F. 2002). The growing population of elderly with health file, alcoholism and drug abuse will be a burden to society and an enhanced alcohol and substance abuse policy for lucky treatment is needed.The baby boomers are born between 1946 and 1964 and there is a great possibility of increasing their population by approximately 20 percent by 2030, this impending retirement will have a great impact to their unique relationship with alcohol and other substance abuse (Epstein, F. 2002). Conclusion The distinct characteristics of older individuals relationship with alcohol and drug abuse needs through understanding of their misuse or abuse of these components which resulted to adverse and negative impact to their well-being (Fries, F.2001). at presents elderly population has an increase rate of emotional crisis brought by alcohol and drug abuse that needs practical and immediate recommendation to put individuals understanding into practice for treatment (Epstein, F. 2002). Baby boomers are once productive and great contributor of the society and their aging must not be a reason to neglect the good health care intervention needed to enjoy their last hails in life peacefully. alcohol and substance abuse will greatly affect the baby boomers ability to spend the rest of their life from healthy and sound environment. This is serious problem among older individuals which will have a major solution to their chronic disability from physical and mental capacity and lowe r standards of living. References Atkinson, R. (2000). Alcohol and Substance use Disorders in the Elderly. Handbook of Mental Health and Aging, second Edition, Academic Press, Inc. , San Diego California, pp.514-554. Schulenberg, J. (2002). A New Elderly-Specific Screening Test Geriatric mutant on Alcoholism, American Clinical and Experimental Research Journal, pp. 769-774. Epstein, F. (2002). Substance addiction Abuse and Treatment Findings from the 2000 National Household Survey on dose Abuse, DHHS Publication Series A-16, Office of Applied Studies, New York, pp. 87-97. Fries, F. (2001). Federal Interagency gathering on Aging-Related Statistics of Older Americans, Journal of Medicine, NY, pp. 130-135.

Medicine Alone Cannot Stop the Spread of HIV/Aids in Sub-Saharan Africa Essay

If the world was to be made a better place to live, indeed just now two things stand on the centering to that credit dispirited poverty and disease. In fact, it is non surprising that the two be round the major concerns of the 21st century in many countries. The UN, in its part, identifies struggle HIV/ help glob exclusivelyy and abject poverty in tertiary world countries as the roadmap to the attainment of the Millennium development Goals (United Nations Industrial Development Organization, 2004, 46).However, the reality in the developing countries point to a glaring honor the flake has a long way to go. Indeed, the enter generation of the trey worlds suffering masses transmissible their misery from their predecessors, and there is a likelihood that they will pass on their woes to their children. In the contract against disease, it is apparent that HIV/acquired immune deficiency syndrome has claimed the priority previously given to malaria. In Africa, especially, most non-governmental organizations are involved in helping the continent jazz with its burden of Aids patients.Almost daily, the UN, The World Bank and donors from the developed westmostern hemisphere dispatch consignments of relief aid in the form of antiretroviral drugs to Africa to help Africa fleck the pandemic. Regardless, it is becoming change magnitudely clear that in Africa, the world is collectively losing the contend against HIV/Aids. Instead of decreasing, transmissions in most countries are increasing, while much(prenominal) and more raft continue to die from HIV related complications. The present pip is a strong indication that the approach taken to budge the transmission is not working.Much of the efforts are directed toward treating the task, while ignoring a host of other factors which hinder successful containment of the disease. They include cultural practices, suffering leadership, ignorance, grand official subversive activity as well as poverty. In sub-Saharan Africa, especially, these milest aces undermine any efforts to charge up the disease. In reference to the situation in sub-Saharan Africa, the paper argues that medicinal drug only when cannot rid cosmos of the Aids waste.As far as HIV/Aids is concerned, all that medicine can do is treat symptoms, but not sustain its spreading. In this regard, Aids continue to rampage because resources are directed towards attachressing infection cases, while ignoring the factors that lead to more infections. Even if medicine was to completely remedy the disease, new cases will always arise. Thus, the major weakness of a clinical approach to fighting HIV/Aids in sub-Saharan Africa is that it only tackles a fraction of the contributing factors, but attempts to help those already septic (McKee, et al, 2004, 297).Other than sustaining mother-child infection during birth, medicine does curt to address the Aids expletive in the wider context. While it targets dupes, it doesnt address the cultural and socio-economic factors that continue to add more victims to the fold. Surprisingly enough, most of these contributing factors have no checkup dimension at all, leading to the conclusion that more than medicine alone can contain the Aids scare in sub-Saharan Africa. hapless leadership among Africas policy-making class grounds the fight against HIV/Aids a hopeless endeavor (Europa Publications, 2004, 25).Their lack of national vision ensures that pertinent issues related to the eradication of preventable diseases are ignored. As a result, poor policies are formulated, which are equally poorly implemented. It is strange that since 1979 when the first cases of the infection was diagnosed among braves in New York, USA, 30 years later, the scourge is hitting hardest thousands of miles away, where gay relationships are a taboo. On the contrary, the developed nations have successfully contained its spread, which had little to do with advanced medicine.The unde rlying fact is that medicine neither cures nor prevents one from contracting the viruses. It whence follows that the efforts that led to the successful containment of the infection in the west had little to do with medicine. On the other hand, good governance and sound policies could be attributed to their success. In stark contrast, most sub-Sahara African countries have no clear policies on how to fight the scourge and prevent further infections. think to poor governance is rampant corruption in government.The drive to fight Aids is largely funded by donor aid. However, management of the funds is leftover to the beneficiaries, whose lack of commitment to the cause makes them to divert resources meant to help victims. Over the years, corruption in Africa has evolved into a mafia-like cartel, with a wide network of connections through which pecuniary resource are siphoned from public coffers. When corruption becomes a culture, as already it is in sub-Saharan Africa, resources me ant for a national cause always find their way into private hands.It has been widely argued that Africa suffers not because of limited resources, but rather because those resources are misused to serve the interests of a few stack. It s the same with resources meant to fight HIV/Aids. Regardless how much the World Bank and donors pump into Africa, the problem is going to persist as long as the corruption exists. The instruction that Africans should be left to run their show on grounds of self-direction is guise to allow corrupt individuals in control.The hopelessness of the continent is the realization that donors must budget for the expenditure to the last coin, otherwise they should be voluntary to keep a constant cash-flow to sustain the greed of embezzlers. Cultural practices are the greatest obstacle in the war against the spread of HIV/Aids (Baxen and Breidlid, 2009, 33). In some parts of sub-Sahara African countries much(prenominal) as Kenya and Uganda, young-bearing(pr enominal) circumcision is a common practice in most communities. In Kenya, for instance, genital mutilation is the pre-requisite to marriage, and as such, all girls must face the knife to get a husband.The practice is deeply rooted in the Maasai community, where girls are snatched from school to be circumcised before they are hurriedly married off. However, the greatest danger is not marriage, but rather the circumcision itself. It is not conducted by a doctor, but by a local midwife or herbalist, who knows little about sterilisation and hygienic handling of incision instruments. Consequently, the initiates share one knife, thereby increasing chances of infection. Similarly, polygamy and wife inheritance practices is a great danger.Among the Luo tribe of Kenya, widows are inherited by their husbands brothers, regardless the cause of death. It is through such practices that the pandemic spread rapidly in the community, wiping out completely families in quick successions. In Swazila nd, the king himself is the trendsetter of polygamy. He holds the annual Dance of the Reeds, whose mend purpose is for King Mswati to choose an additional wife from among the virgin dancers. The political system of the country is monarchial, and the king has repeatedly managed to defeat dissenters and activists opposed to his excesses.Thus, if the rattling leaders who are supposed to give direction are incapacitated in cultural practices that promote the spread of the virus, then no medicine will stop it from claiming the masses who look up to such leaders. same in a battle, the folly of a general is the doom of a whole platoon. Now, Swaziland is a tiny country surrounded by S. Africa, whose chairwoman recently raised eyebrows (and nods of agreement among polygamists) when he took his fourth wife, who until then, properly speaking, was his concubine. introductory on, he had surprised many when he agreed that he had lavished his cozy prowess on an HIV positive female friend, but calmed peoples fears that he had taken a shower immediately afterwards- to prevent infection. When such hogwash comes from a head of state, it hypothesizes the pathetic situation of the whole nation. How can such a leader implement any impelling policy, when he believes in myths and superstitious convictions? Therefore, the cure for Aids, ironically, is not medicine it is changing the beliefs and attitudes of the people. There is nothing that blinds like ignorance.The West is free from the tentacles of the Aids scourge largely because their populations are literate, and aware of effective prevention measures. On the contrary, high illiteracy in sub-Saharan Africa has made many sufferers victims of ignorance (Coriat, 2008, 147). In fact, literacy directs reflect the socio-economic status of a population. The living conditions of most Africans is largely pegged on their level of education. In relation to HIV/Aids, lack of information due to the unfitness to read or write, expose s many people to situations where they could contract the virus without their noesis.For instance, people share cutting objects such as razors, knives and needles oblivious of the dangers to which they expose themselves. In addition, information about HIV/Aids is mostly available in foreign languages, which only a few, the educated ones, could understand. Thus, those who are illiterate, and who comprises the majority in sub-Saharan Africa, are denied access to information that could however their lives. Lastly, sub-Saharan Africa is dumbfounding in abject poverty (United Nations Industrial Development Organization, 2004, 87).Poverty digests to the spread of the infection as many young women engage in commercialized sex to make ends meet. In most towns, the mushrooming of slums is attributed to the influx of jobseekers who come to make a living (Brower and Chalk, 2003, 40). However, Africa is generally characterized by high unemployment rates. Consequently, failure to undecompo sed a job leads many to slum life, and for most ladies, prostitution (Zichichi, et al, 2001, 627). The danger of prostitution is due to the fact that commercial sex workers do not choose their clients.As it were, they are picked, laid and paid, period. Even if their customers were infected, they can do little to protect themselves, since the terms of engagement are determined by the amount the customer is willing to pay. If one decides not to use a condom, then the price is bigger to account for the risk involved. However, it is common knowledge that those who are aware of their positive status willingly infect others, and therefore could pay as much as they can afford to generalize pleasure and, as a bonus, recruit one more victim into their society of the infected.In conclusion, the nature of the spread of HIV/Aids is much overwhelming, requiring more than medical intervention for its prevention. Many socio-cultural, political and economic factors contribute to its spread, which m ust be addressed to effectively contain the pandemic. In sub-Saharan Africa, poverty, corruption in government, cultural practices such female circumcision, polygamy and wife inheritance, as well as poor leadership are responsible for the continuity of HIV/Aids. Thus, concentrating on medicine alone could is not going to save the masses from the incurable virus.

Gary Klein and William Glasser Doctors Essay

Psychology, according to Websters Dictionary is the expanse of study of mind and behavior in relation to a p stratagemicular field of knowledge or activity. This is a wide open field, with hundreds of theories and practices. Its restrain to equality them and utilize their benefits to an individual. Psychologists based on patients needs have to fix what specific therapy would be advisable to use some even part theyre own therapy methods. Two such doctors, Gary Klein and William Glasser did just that seeked let outed and endue into fruition theyre own. Gary Klein received his Ph.D. in experimental psychology from the University of Pittsburg, Pennsylvania, in l969. He was an Associate Professor of Psychology at Oakland University, California, from l970 to l974. Klein causeed as a research psychologist for the United States Air Force from l974 to 1978. He is a fop of the American Psychological Association, has written over seventy papers and authored some(prenominal) contains . Klein, is Chief Scientist of the Klein Association, a group he established in l978, to fancy how to improve finale making in individuals and teams. He is one of the offends n the field of innateistic finality making. Dr. Kleins abundant work on recognition conclusion making includes the design of stark naked systems and interfaces, and decision training programs. He has determined, through research that effective decision making is problem detection, preference generation, and sense turn planning and re-planning.He and his associates use CTA methods to study decision making in more than 60 domains, including firefighting, command and control, software troubleshooting, healthcare, and consumer purchasing. Cognitive learning requires a different judgment of the learning process. It depends profoundly on mental models, which is a cluster of primeval beliefs round how things happen. We need to revise our belief system as engender shows the inadequacy of our current ways of thinking, Dr. Klein states (iscram.org). Kleins obligates detail his theories and highlight his research projects, they also provide the tools indispensable for individuals to practice competent decision making. His close to popular book is the Source of Power, published in l999. This book discusses the supposition Dr. Klein and his associates developed called, naturalistic decision-making.It essentially lends validity of scientific research to techniques that closely of us use every day intuition, which is based on the speedy (perhaps even subconscious) interpretation of perceptual cues theres mental simulation, a finely honed method of visualization, storytelling, and metaphor, which enable decision -makers to devise meaningful frameworks and compare present situations to previous events. Dr. Klein tells us thatno one is born with an constitutive(a) mastery of these techniques, but we are all born with the capability to develop them through experience.His book titled Work ing Minds A Practitioners Guide to Cognitive Task Analysis, in 2006, co-authored with Beth Cramdall and Robert Hoffman, depicts how to collect data about cognitive processes and events how to analyze CTA, and communicate findings. The Power of Intuition, written in 2004 demonstrates that the expertness to recognize patterns and other cues that enables us, intuitively to make right decisions, is a natural extension of experience. Klien defines a three tiered process called the Exceleration Program. Readers are provided with the tools needed to help make tough choices, notice potential problems, manage uncertainty, and surface up situations quickly.He professes how to communicate these decisions more effectively, how to coach others in the art of intuition, and recognize an over dependence on information technology(librarything.com). Dr. Klein is most(prenominal) known for his theory of Naturalistic Decision Making (NDM) the movement originated at a conference in Dayton, Ohio in l9 89, which resulted in a book with Caroline Zsambok, aptly titled Naturalistic Decision Making, in l996. This book describes in detail there theory, and also put it in candid laymans words naturalistic decision making, (NDW) is the way people use their experiences to make decisions. The Naturalistic Decision Making framework focuses on cognitive functions, such as decision making, sensemaking, situational awareness, planning which emerge in natural settings and take forms that are not easily replicated in the research laboratory basicallyreal life situations and observations are used. NDM s components show experts how to make decisions in the real world using descriptive methods, stresses, and time pressures. another(prenominal) related research areas include behavioral decision theory, judgment decision making and organizational decision making (2). The forms of NDM are Recognition prepare decision making. Related theories methods critical decision method, exploration based theo ry, and mountain range theory. NDM and teams are the most used aspect of this theory, based on perusing teams in their natural environment real teams performing real tasks in real settings. Also, contextual focus as opposed to more world(a) and abstract (9). To break NDM down to the core, it is a method of making decisions using real situations, not hypotheses. Work Citedeverything2com. William Glasser. 2 marchland 2002. 1 May 2008 http//everything2.com/ e2node/William%2520GlasserGlasser,William. The Glasser Approach. The William Glasser Insitute. 1 May 2008 http//wglasser.comiscram.org. Gary Klein. ISCRAM Community. 28 Nov 2007. 30 April 2008. http// www.iscram.org/index.php?option=content&tast=view&id=1984&Itemid=2librarything.com. Descriptions. Library Thing. 1 May 2008 http//www.librarything. com/work/61019/descriptions/ocw.mit.edu. Naturalistic Decision Making. 2 May 2008. http//ocw.mit.edu

Fast food †Nutrition Essay

The problem is when that fun stuff proceeds the habit. And I think thats whats happened in our culture. Fast nutriment has gravel the everyday meal. Michelle Obama tell this quote to inform the States that prompt diet is becoming a problem in the U. S. Fast sustenance had been making melodic phrase since the 1960s and proudly serving all across America (Schlosser. 4). It hasnt been until the 1980s, referred to the ex of child ravager, where agile fare didnt just try bring ining adults moreover children as well (Schlosser. 25).This has been a problem in the U. S because America soon became one of the top countries with children beingnessness obese. There is a apportion of reason why children argon obese lack of exercise, visiting lush regimen instead of eating at home, and sitting in the arrange staring at the television screen for an extended period of time. merely the most historicly is children visit tumultuous food often. It is important to guide that b etting food is not just bad for children tho they argon able to serve food very quickly, replacing meals that could be guide at home.Because fast food are advertising children with angry meals, it causes them to become overweight, and can cause them to catch future problem this can be reduced if Fast food depart stop rangeing kid and parents to getting even extra cautious to what kids see. To begin with, Fast provender used heraldment, such as newspaper, school billboards and the media, to attract children. The problem to this is that their methods do in fact, work. Companies, similar McDonalds, might say we dont advertise children but accord to Meredith, fast food companies abridge their un honorable meals, put them on one-sided red boxes and add a toy on it and call it a happy meal.(Melnick,web). Kids are al moods attracted to colorful and fun stuff, making it late for fast food to attract kids with toys and bright colors. This makes kids essential to buy the me als, and not be aware of what the food whitethorn contain. Another way fast food companies attract children is through even school. Recently 9 states were allowed to advertise in school busses as well as school, and11 more states are catching to do so (Brittman,web). This can cause a problem because children are going to be exposed to more fast food publicizing in school and outside of school as well.It also makes kids postulate and crave the fast food restaurant if they are exposed to the ad every day. Thus, the fast food advertisement that is being broadcasted targets children, making them want fast food. The meals that fast foods are advertising not only target kid, but they also dont reach the requirement for a healthy meal for kids. According to Grace Dickinson in, Fast Food Companies assuage Targeting Children, states that of the 3,000 examined fast food meals targeting towards kids, a measly 12 meals reach the nutritionary guidelines for pre-school aged kid. This is a p roblem in the United States because the foods that are being advertised for kids are not healthy for kids. Fast food companies attract children by using role models and attract them with toys This causes children to become overweight because they depart over consume large amounts of calories and unnecessary fat. Fast foods are targeting children with unhealthy foods. Because of the unhealthy foods that are being sold to young kids in fast foods, it causes the children to become overweight and get under ones skin future problems.Kids who eat fast food arent able to digest the meal in one day. overtime kids willing deem problems like type 2 diabetes and high slant pressure because children are overweight ( big(p) in children, web). This is a problem because kids shouldnt have these problems at such a young age. Another pedagogy to include is, Because of the increasing rates of obesity, unhealthy eating habits and physical inactivity, we may see the first generation that will be slight healthy and have a shorter life expectancy than their parents. (Overweight in children, web) this is important to consider because kids have a higher chance to die at a young age and this can impact the population in the U. S and many people will lose their love ones. The food being sold in fast foods cause children to become obese, causing them to develop problems in the future. Besides the physical feature unhealthy food may cause, it also may affect America. According to the study of Merdith, eating fast food has pretty much become the routine for many families. troika of children and teens reported to visit a fast food restaurant at least(prenominal) at once a week (Meredith, web). Kids visit fast food restaurants frequently making them want and crave more. because they consume restaurants so often, teens and children consume just about 800-1,100 calories per visit (Meredith,web). This is known to be a problem because since children are always thinking about visit ing fast foods restaurants, they gain more fat hence a person that would eat at home. researchers have found that,40% of children ages 2-11 ask their parents to go to McDonalds at least once a weekEven worse, 84% of parents reported winning their children to a fast food restaurant at least once a week. (Grace, web). America is relying so much on fast food that they arent eating at home. Whenever children ask for fast food their parents will take them to eat unhealthy food that is unnecessary for them. In stage to reduce fast food restaurants from targeting children is to stop them from advertising to children. The councilor of better business bureaus children and beverage have made a difference in the fast food business, according to Kendra from, Children Target of $1.6 billion in food ads, the council has enlisted 14 large companies, who have pledged to reduce child-direct advertising or to feature better-for-you products in youth advertising(Kendra, web). This not only reduces the visits from children, but provides healthier foods for children. An example of how it might work is in Quebec, Canada. For over 32 years, it was illegal for fast food companies to advertise food for kids. Results show that kids in Quebec consumed 13. 4-18. 4 billion fewer calories per year (Deidre, web).Also compared to other states where its legal for fast food restaurant to advertise to children, Quebec is 38% less apt(predicate) to buy fast food then other states (Deidre, web). This is important to consider this because they are one of the least obese areas in Canada and the children have a healthier life choice if they wouldnt hear anything about any fast-food restaurants. If fast foods reduced or illuminated advertising to children, then children would have a healthier choice in life. Another way that could stop kids from having contact with advertising, is for parents to limit the what they see on the media.Parents need to observe the channels children watch or magazine , where their could be advertising of fast foods (Deidre, web). If parents do follow this process then kids will be less likely to know what kind of unhealthy food fast food may be promoting. Parents have a big role on how to ensure the way they children will become.Children often ask parents to take them to fast food, but the one that is authorized to what children eat relies on the parents command on whether to transport their children unnecessary. Fast food restaurant are advertising children with unhealthy meals, it causes them to become overweight, and can cause them to have future problems.In regularize to make this a less of a problem, fast food companies and parents need to take a big role on what children are consuming. Fast food restaurants targeting to children is harming America as a whole because they are the people who will live in the future. Because children are eating unhealthy at such a young age, it cause them to develop problems in the future. In order to stop this fast food companies need to lower their advertising or promote healthier food to children.Parents also need to not give-up the ghost in to their kids wanting to go to fast food and try to stay off their kids from seeing unhealthy advertising.Work cited page Schlosser, Eric. Fast Food Nation. Boston, natural York Houghton Mifflin, 2001. Print Melnick, Meredith. Study Fast Food Ads Target Kids with Unhealthy Food, and It Works,. health Land. Health Land, 8 Nov. 2010. Web. 12 Dec. 2012. Brittman, Mark. Opinionator The practiced to Sell Kids Junk Comments. Opinionator The Right to Sell Kids Junk Comments. The New York times, 27 Mar. 2012. Web. 13 Dec. 2012. Dickenson, Grace. Fast Food Companies Still Targeting Children. Food Fitness Fresh Air, 8 Nov. 2010. Web. 12 Dec. 2012. Overweight in Children. Overweight in Children. American Heart Association, 9 Apr. 2012. Web. 13 Dec. 2012. .

Osim swot analysis Essay

universe to the segment of holistic modus vivendi harvestings and their look at in todays grocery Short intro to label osim and its heritageA oblivious study on what has been osims market standing in asia (this pass oning help ease the swot analysis in the essay) Introducing what the essay impart be about impart & How osim merchant ship survive in the marketStarting with strengthAsias zero(prenominal)1 preferred healthy lifestyle tag Since it already has visor of the mind recall and customer trust (and loyalty) crumb it, it can position itself in America just as it positions itself in the Asian markets. It can position itself as an Asian holistic sword in the American markets. Given its already numero uno status in asia osim can increase its sales by changing up its method of advertizement (tvc, print and more outdoor) and creating more grade awareness.Weakness & opportunity luxury blade expensive turn around and introduce a need to make it seem as a medically beneficial merchandise needed by one and all Its main impuissance is that it is valued as a luxury harvest-festival which ensures that biggest consumer base of middle order looks at it as a luxury rather than a necessity. To dish out care of this, osim can price itself competitively and concentrate on its product placements (example, residential areas lobbys) it can similarly try the free product delectation for a limited occlusive, so people can send-off hand see the benefits of the product. Given its business concern model (u.s) osim can also innovate its products to suit the needs of the American consumer.ThreatsCheap products which make use of the same technology that osim uses Less priced local productsAny competitor who will sell the same array of products at a lower price. ample shelf life of its products (no one will buy a rub down chair e rattlingday) menaces the business model itself.Introduce the big question, whether or not you think osim will survive? Answ er yes, it will. Why?Because it places innovation and world-wide market domination as one of its mission statements. A independent from the traditional advertising will suit its needs. Expansion of the station will help with its evolution.OSIM EXPANSION IS THE KEY TO SURVIVALTechnology ushered in the twenty-first century and with it came countless innovations and products aimed at our well being. With long working hours and compensate longer waking hours, the health of the average individual has been on a constant decline. This has resulted in a huge market opportunity for legion(predicate) health-based brands, world e genuinelywhere, as people today want the comforts of the lycee in their homes. And given the lack of products or brands that cover this field extensively has resulted in certain brands having a monopoly over this segment. But as we know, monopoly is no guarantee for a long shelf life in a constantly changing consumer market, so what do these leading brands do in order to survive and extend their brand life is tallly imperative. A brand facing these very questions is OSIM Asias leading health and lifestyle product brand.With monopoly over the health-based product markets in China, Osim chop-chop captured markets all over major nations in Asia and established itself as a leading brand in the segment of holistic healthcare. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and home plate appliances company to a staggeringly successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially when founder Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market, decided to forfeit the original electrical and household appliance route of Osim and dove precipitate into the health and lifestyle market in Asia. Consumers were very accepting of Osims product offerings and the stock of Osim rose very rapidl y in this initial plosive consonant.But as every coin has two sides to it, Osims business model is in itself a threat to its survival With health and lifestyle based products having a long shelf life, people are noncompliant to buy Osims product offerings repeatedly.An apt example of the same would be the signature massage chairs that they are renowned for, while this product is their no. 1 seller, it also has the longest shelf life, making the time period between a repurchase really long. Other similar weaknesses that threaten the brands very survival are market saturation. As other local products flood the market using Osims forward-looking technology, consumers are bound to be swayed by the promise of cheap price and good technology. While these businesss are unavoidable and run parallel to the brands very nature there is a bigger problem that threatens Osim limited market reach.As mentioned before, Osim leads brand markets all over Asia, peculiarly in China. Enjoying a top of the mind recall value as being Asias no.1 health and lifestyle brand, Osim has all plainly saturated its own expansion opportunities within the Asian Continent. This fact bring together with the long shelf life of its products and a high price wall bracket make international expansion the only long term and executable solution for Osim to ensure its survival in the long run.Ironically, Osim recognized this very problem and they had also made a move to correct the very problem in 2005 when they acquired American national level specialty retailer Brookstonesuch brand is OSIM, asias leading health and lifestyle brand. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble beginnings as an electric and household appliances company to a hugely successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially with break away Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market saw a huge reversal in Osims sales and revenues as people started buying Osims unusual health based products. Based on this performance and the markets reaction to his brand, Ron Osim officially launched brand OSIM in the year 1993.Riding high on its initial success, brand Osim opened up 60 new-fangled point of sale product distribution outlets within Asia. Further stretchiness out it opened up stores across Malaysia and Indonesia too. This aggressive expansion dodge combined with its business model saw brand OSIM garner the top spot in the Asian markets within a short period of time.