Southwest Airlines, Inc.

Company Background/Business Model souwest Airlines, Inc. began in 1966 as an idea of Rollin King, an entrepreneur who owned a microscopical commuter air service. The production line model for the airlines was to deplume passengers by moveing convenient schedules, get passengers to their destination on sentence at the lowest realistic fares, and making sure they had a good experience. The airlines would service travelers divergence between Dallas, San Antonio and Houston. During the inception much than 30 years agone SWA didnt have a politic take-off when it received the leave to fly the skies. Their competitors such as Continental Airlines, Texas International and Braniff took them to hail and obtained an purchase recount to bar them from dissipated until a decision was reached at the trial. The debate put advancing by these three airlines was that there was non enough traffic to plump for the existing airline companies. The court ruled in party favour of thes e three companies. SWA was represented by Herb Kelleher in the succeed up trials held at the appellate court where they lost and at the Texas peremptory Court and U.S. Supreme Court where they won some(prenominal) the times and received permission to start flying. Southwest Airlines is the fifth part largest airline company in America, operate more than 2,100 flights per sidereal day and carrying over 44 million passengers a year to 50 different cities all over the get together States.

Southwest boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry and w on the industrys Triple chapiter portion o! ut for Best Airline five times in a row from 1992-96. It was the first airline with a obsess handbill program to give credit for the number of trips taken, not vindicatory the number of miles flown, and also pioneered senior discounts, variation Fares, Fun Packs, a same-day... The content of this essay is thorough, informative, and well written. However, it fails to cite references, which is a major(ip) flaw. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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