Marketing Mix & Stp Of Iv Play

IV PLAY COMPANYS PROFILE IV play is a brand launched by Mario Guillot in Mauritius in 1994 after analyze fashion design in France and work as a head designer for a in the lead australian brand. The IV carry brand is inspired by vintage, ageless fagged objects that have a story behind(predicate) it. By contrast, the IV symbolise brand also exudes of modernity in its rhetorical approach, its handwriting, its choice of materials, finishes, washes and details. It is this seamless cocktail of sophisticated engineering science and old-fashioned handstitched techniques that makes the IV Plays garments unique. guardianship AND VISION The mission of IV play is Dont give them what they ask for, solely give them what they never dreamt of having. IV Play is consumer-orientated brand and the designers and hairstylist are constantly undertaking research and development to compose new designs and techniques to satisfy the call for of the customers. The brand aims to provide a un ique elbow room of attire that will entice the customers and contact their needs at the said(prenominal) time. SLOGAN Do it your appearance is the command spirit of the IV Play brand. It opens up the brand to fit to each and e realones temperament. The idea behind is to promote your undivided style by selecting different items from each different production lines and meld them to your taste.

IV Play aims to promote individuality and encourages its customers to learn something new. wide-cut look or not, its up to you! Do it your way! LABEL SEGMENTATION, TARGETING & POSITIONING Targeted Segments IV Play has a very wide audience with sub-! brands that cater for each segment. * sexual activity IV Play caters for both men and women needs in jeans, tops and shirts finished its sub-brand such as Jeans Architecture, Uniforms. It also produces some other brand; Prototype, which is but a menswear. * Age For the adults, IV Play has developed several distinctive product lines with their own touch sensation: Jeans Architecture, Uniforms and Prototype with an array of...If you exigency to get a large essay, order it on our website: OrderCustomPaper.com

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